A psychadelic, appropriation music video from We Are Shining

 
We Are Shining's "Wheel," directed by Carl Addy of The Mill, is a great example of an appropriation video. By creating a montage of stills and clips, Addy was able to depict We Are Shining's influences and inspirations in the single music video. According to The Mill, "Wheel" is

…a psychedelic video tells the story of a primitive man who stumbles upon modern tribalism; fashion, music, sex, booze. As he tries to escape this world he encounters a temptress who breaks his resolve. The film then breaks down into a larger global party where everyone is dancing along to the end of the world, everything descends into a chaotic orgy of destruction leaving the tribal man broke, yet enlightened, and so the wheel continues.

Though I didn't pick up on the story line my first time watching, I was nonetheless wonderfully entertained by "Wheel"'s bright colors, dated video clips, and rotoscoping/graphics. Check out the music video below!

We Are Shining "Wheel" from The Mill on Vimeo.