Monday, April 15, 2013

Audrey Hepburn Resurrected for Galaxy Chocolate Commercial.





In their latest commercial, Galaxy Chocolate resurrected the fashion arbiter, tireless humanitarian, and legendary actress, Audrey Hepburn, to endorse their chocolate bars. The commercial uses footage from Roman Holiday to create a story in which the demure Hepburn is stranded on a bus in Italy. She peers at her bar of Galaxy chocolate longingly and, in an act of sudden impulse, hops off the bus and hitches a ride with a stranger. Since the commercial went viral, there has been much dispute over whether the video is a tasteful affirmation to the deceased actress's name, or an advantageous move made by a greedy corporation. Whether you agree with Galaxy's free use of Hepburn's persona or not, one thing is for certain, this video is a stunning example of modern day CGI. Galaxy's commercial relies heavily on computer generated imagery to make the alluring Hepburn just as angelic as she once was on the silver screen.
(via brandchannel)

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