The Spanish organization, Aid to Children and Adolescents at Risk (ANAR) created a street campaign targeted toward abused children. Using lenticular printing, the poster has two messages that can only be viewed at certain heights. Anyone over 4' 5" sees an image of a boy and the text, "Sometimes, child abuse is only visible to the child suffering it." For shorter individuals (particularly children) the boy's face appears beaten and the caption changes to, "If somebody hurts you, phone us and we'll help you." Even if an abused child and their abuser are walking together, the message is securely sent to the child without alerting the abuser. Clever and effective advertising.
(via klaatu)
That's so freakin cool there needs to be more of these ads
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