In recent years, Dove launched a worldwide campaign for "Real Beauty." The company sought to celebrate the natural variations between all women, and inspire them to feel confident with themselves. This campaign is still going strong, having taken the form of advertisements, videos, workshops, sleepover events, book publications, and a even a play production. Recently, a friend brought "Real Beauty Sketches" to my attention. The video addresses women's critical nature in reference to themselves. Dove states that "only 4% of women around the world consider themselves to be beautiful" and that, in their effort to build positive self-esteem, they conducted a small social experiment. Dove called in a variety of participants and had them describe their facial characteristics to a retired forensic composite artist named Gil Zamora. Zamora and the women were separated by a curtain. When the artist was finished drawing, he thanked and dismissed the woman (still without having seen them) and called in a new participant. This new individual then described the woman who had just left, and Zamora redrew them based upon this new description. The results are amazing. As you can see above, the first drawing is drastically different from the last. This is a wonderful social experiment that mixes both art and the human psyche to provide insight to women's perception of themselves. Watch the video below for more information, or visit the official "Real Beauty Sketches" page here.
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